NEON SWAN AWARDS
THE MISSION
Develop a brand and promotional materials for an awards show honoring women in Science, Technology, Engineering, Arts, and Math. APPROACH Orlando Neon Swan is all about honoring and amplifying successful women in S.T.E.A.M. industries. The brand needed to be eye-catching, classy, yet reflect the Florida Tech community. The neon palette and imagery echo the South Florida beach vibe that still influences the local culture today. The glowing aspect of the brand also supports the tagline "Make Orlando Shine". The swan is a beloved local symbol so I developed the term "Neon Swan" to define badass women who professionally shine. THE SOLUTION An energetic. captivating brand and ground-breaking event. Materials created: Logo + Tagline Social Media + FB community page Pins + Stickers Event Signage + Collateral Website - www.neonswanawards.com CLIENT: Orlando Neon Swan Awards \ ART DIRECTION + BRANDING + DESIGN: Erica Jacobs NON-PROFIT PROMO PARTNERS : Black Orlando Tech + Orlando ACM SIGGRAPH HOME | NEXT | BACK |